Google Penguin Update: 8 Quality Guidelines to Follow

What is Google Penguin Update? What does Google do with the Penguin? You might like to ask if you are new to Search Engine Optimization (SEO) or Search Engine Marketing (SEM).

Google Penguin is the official name for Google's new launch of search engine algorithm change, which targets at web spam to ensure the quality of the websites in providing products or services when people google search for.

Dad, what is Google gonna do with our penguins?

Google lists eight quality guidelines for a quality website NOT to do:

1. Avoid hidden text or hidden links.
2. Don’t use cloaking or sneaky redirects.
3. Don’t send automated queries to Google.
4. Don’t load pages with irrelevant keywords.
5. Don’t create multiple pages, subdomains, or domains with substantially duplicate content.
6. Don’t create pages with malicious behavior, such as phishing or installing viruses, trojans, or other badware.
7. Avoid “doorway” pages created just for search engines, or other “cookie cutter” approaches such as affiliate programs with little or no original content.
8. If your site participates in an affiliate program, make sure that your site adds value. Provide unique and relevant content that gives users a reason to visit your site first.

KingSource Auto Parts online store is an online source offering custom projector head lights and LED tail lights in the automotive after market. We follow strictly Google's basic principles in building quality Kingsource.com website and providing quality aftermarket lighting products for Audi, BMW, Honda,Chevy, GMC, Ford, Dodge, and more.

Top Ten Email Campaign Softwares for Online Business

Email marketing is considered as inbound marketing if done in the right way, which means targeting at the right email users with effective call-to-actions and optimized landing page and converting the targeted email users to lead and to customers to buy your products or services.

Benefits of Email Marketing

• Increase sales
• Generate repeat business
• Gain customer insight / feedback
• Up-sell current customers
• Win back latent customers
• Save valuable money

• Build customer loyalty
• Drive web traffic or storefront traffic
• Generate detailed leads and prospects
• Improve tracking and feedback
• Easily change and tweak marketing campaigns
• Realize instant campaign results

The following top ten email marketing providers are recommended for being easy to use, effective to convert, and ready to support. The ranking order is based on the email marketers' Alexa global traffic ranks.

AWeber.com: Alexa Global #134, US #63, Inbounding Links #62,444. AWeber email marketing software and autoresponders allow you to keep in contact with potential customers and build profitable life long clients.

ConstantContact.com: Alexa Global #284, US #78, Inbounding Links #167,129. Do-it-yourself email marketing solution for small businesses and associations. Create, send, and instantly track professional html email newsletters and promotions. Free 60-Day Trial.

MailChimp.com: Alexa Global #401, US #263, Inbounding Links #23,013. Mail Chimp provides free option so you can try and send out 10,000 newsletters monthly for free, which is excellent for online small business to test the water.

GetResponse.com: Alexa Global #649, US #441, Inbounding Links #12,354. Turn-key email marketing and surveys. Create, send and track beautiful newsletters, campaigns and follow-ups. "Forever Free" version for up to 100 subscribers!

iContact.com: Alexa Global #863, US #304, Inbounding Links #15,366.

VerticalResponse: Alexa Global #3,094, US #1,138, Inbounding Links #12,591. Vertical Response integrates with salesforce and provides automatic tracking of your opens, bounces, clicks, unsubscribes, etc. Email marketing and social media are now under one roof.

BenchmarkEmail.com: Alexa Global #4,730, US #2,816, Inbounding Links #5,352. Benchmark Offers web-based email marketing tools to send, track and manage newsletters, surveys and online polls.

CampaignMonitor.com: Alexa Global #5,973, US #5,917, Inbounding Links #7,187. Email marketing software for designers and their clients.

Campaigner.com: Alexa Global #9,901, US #2,878, Inbounding Links #1,489. On-demand permission-based email marketing service provider. j2 Global Communications, Inc.® (NASDAQ: JCOM) has acquired Campaigner.

GraphicMail.com: Alexa Global #27,387, US #315, Inbounding Links #1,563. GraphicMail provides web-based application for designing, managing and sending graphical newsletters.