Matt Cutts of Google talks a lot about SEO recent days. In a webmaster discussion at SXSW, Matt Cutts spoke about some changes Google is working on that would seem to make SEO matter less, in that sites with fresh, original quality page content that don't do a lot of SEO could potentially rank just as well, or better than a bigger site with a bigger SEO budget and a lot of SEO tactics implemented. The whole thing appears to be more about Google getting better at not helping sites just because they employ a lot of grey hat/borderline black hat tactics. Google has always tried to do this, but based on what Cutts said, it sounds like they're about to get better at it.
Changes to Google's search engine ranking algorithm have the ability to make or break businesses. Google is sending out the signal that you should worry less about the current SEO trends, and more about producing great page content, and that they're "leveling the playing field" for sites that don't pay as much attention to SEO. Obviously great content is a positive, but at the same time, Google is showing us each month all of the changes it is making, and all the while, providing tips about how to do certain SEO things better. Is Google sending mixed signals? Just how much should webmasters worry about optimization?
Thursday, March 29, 2012
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