Today I read an article by
James Gurd from LinkedIn's
eCommerce Managers/Directors forum 2010 and learned something worth to follow.
Here is the list of six in-house things to improve any online store's SEO.
Set up Webmaster Tools check
Develop a content strategy sort of, still in progress
Carry out keyword research check
Optimize your meta and page content check
Generate sitemaps check
Start a link building program not yet
I have been thinking of the linking program for a while, though don't know where to start with. The link:www.mysite.com in the search engine is something I think might be important to audit our competitors' external links and pick out some relevant targets.
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