Google Analytics Individual Qualification Test Tips

I have been preparing for Google Analytics Individual Qualification (IQ) Test for over a month. I think I am almost ready, though I am still too nervous to sign up and pay for the test. So I Bing searched the keyword of "Google Analytics IQ Exam"and found the following useful tips and guide at My Internet Corner Dot Com by Steve Sentosa on August 30, 2010. One thing to be concerned is Google launched the new Google Analytics V5 and new interface not long ago (Oct. 2011). I hope the GA IQ Exam doesn't include questions on new features.

Follows are useful guide and reference links I took from myinternetcorner.com. Thanks, Steve!

Google Analytics IQ Reference Links

GA IQ Test is an open book exam where you can gather all information from any source and use them while taking the exam, so I would like to list several links that would be really helpful both for learning and reference while taking the exam.

Conversion University Help. This is an absolute MUST resource that Google provided special for those who are preparing Google Analytics IQ Exam. It comprises close to 3 hours long video online tutorial of every topic that you would see on the exam. I would dare to say that this tutorial contains EVERYTHING you need for the exam, so focus on it.

Google Analytics Help. The “What can we help you with?” search bar is essential to find some reference material quickly. I used it a lot while taking the exam. Google.com is a good place to search Google Analytics materials, but it will lead you to other sites that might have unrelated Google Analytics content, so Google Analytics Help search would help you better since it will only refer you to Google Analytics support materials or user-submitted materials.
Google Analytics. Open your Google Analytics window. If you don’t have one, you would probably want to sign up for it first, and play around with it little bit before taking the exam, because you would need to know the kind of reports that Google Analytics has, how to access them, and what information would you get from each report.
Google Analytics’ Official Youtube Videos. If you want to learn more about the real application of Google Analytics and what’s the best practices for implementing Google Analytics for your site and business, Google Analytics Youtube channel is the perfect place.
Tool: URL Builder – Analytics Help. When you are asked to create a tagged-URL, this little tool will help you to construct a proper URL-tagged link.
Google Analytics Tracking Code API. This is a good place to get more detail information on some GA Tracking Code questions.
Regular Expression (Regex) IP Address Exclusion.
Metric Definitions

Google Analytics IQ – Learning Focus

The exam was pretty thorough in covering all materials about Google Analytics, so the learning focus here is more about topics that I wasn’t really familiar when studying for the exam. You might already know the topics below pretty well, but if you were a newbie like me, you would probably need to focus on these topics.

• E-commerce tracking – method used to track e-commerce transaction, when to use e-commerce value and goal value
• Filter setup – Regex for IP exclusion and link parsing, match type, order of execution
• Cookies – type of cookies, expiry
• Multiple domain and sub-domain tracking
• URL tagging – what tags being used and how to use them
• Virtual Pageview and event tracking – which one is better, how to set them up
• Google Adword integration

DONE & Passed on 11/20/2011!

Areas suggested to review:

• Interface Navigation
• Profiles in Google Analytics
• Goals in Google Analytics