Bing Shopping Data Feed

As Google Products put more requirements on its data feed and competition is getting more intense, we have to work on diligently on the new ecommerce marketing strategies to improve website traffic and sales conversion rate.

Bing Shopping Data Feed came to my notice when I browsed Google Products' blogger on new data feed requirements.

Here is the top search result on Bing Shopping Data Feed by Aten Software. They did a pretty good job on search engine optimization (SEO), at least on this query.

How do I set up a data feed for Bing Shopping?

Use the instructions below to set up a Bing Shopping feed for your Yahoo Store. If you have multiple stores, you can manage them all from within one Adcenter account.

1. Sign up for Bing Shopping at Microsoft AdCenter.
   • Bing Shopping Merchant Portal is a sub-account of Microsoft AdCenter
   • You will be required to enter a credit card, but you will not be charged anything unless you set up pay-per-click ad campaigns.
2. Log into Microsoft AdCenter
3. Go to Tools > Bing Shopping Account Management
4. Either create a new account or migrate your existing account by entering your Store Settings or Bing Shopping login, respectively. (NOTE: If you are prompted to sign-in, do that, sign-out, and then repeat the previous two steps.)
5. On the "Store Settings" tab, although it does not say this, you are required to upload a logo and fill in the other information.
6. On the "Catalog Management" tab, make sure the following settings are selected and then click "Save".
   • Feed Format: Bing Shopping / Cashback
   • How to Provide Feed Files: Merchant upload
   • Feed file name: bingshopping
7. On the "FTP Settings" tab, enter an FTP login and password and click "Save".

Your Bing Shopping account will now be set up, but the FTP account will be "Inactive". Please allow up to two weeks for the FTP account to be activated. Once that is done, continue to set up the feed on our site as described next.

7. Log into our site and click "My Account > Add Feed".
8. Enter your Store Name, select the Bing Shopping Template, and click "Create Feed".
9. Continue to "Modify Settings", and enter the Objinfo and/or Catalog export URLs for your Yahoo Store.
10. Enter the FTP Username and FTP Password from the "FTP Settings" tab in your Bing Merchant account. Set the submission frequency to 'Daily'. Click "Update" to save the settings.
11. Run a submission task to perform your first upload.

• After your first submission, it may take up to 10 business days for the products to be listed.
• Please contact freeshop@microsoft.com if you have any questions about the status of your listings. They tend to be very responsive (within 1-3 business days).